Gus, a baby gorilla, was special from the moment he was born. His sheer existence is a miracle considering the face that western lowland gorillas are listed as critically endangеred.
He’s also the first gorilla born at Texas’ Forth Worth Zoo in its 107-year history. So, everyone was extremely excited when he was born. Not only because he’s so special but because who doesn’t love babies?
“Everyone loves babies. I mean, everyone with a soul loves babies. And that’s why when there is a new baby at the Fort Worth Zoo, we all get a little excited.”
“So when the Fort Worth Zoo told us, months in advance, that they were expecting the birth of a western lowland gorilla, we began developing a launch plan to make the announcement,” Schaefer AD Co. wrote on their website.
The AD agency decided to craft a campaign illustrating how closely baby gorillas mirror human children.
Especially when it comes to growth and development.
They had no idea that Gus’s encounter with a 2-year-old toddler would create the perfect publicity opportunity to compliment their campaign.