WАТСН: Наrlеy Dаvidsоn Gеtting “Вud Light Тrеаtmеnt” аt Sturgis, Соmреtitоrs Сарitаlizе
Harley Davidson has recently faced intense backlash from the motorcycle-riding community after conservative activist Robby Starbuck exposed the company’s woke corporate agenda. As a result, the famous brand has come under fire for pushing several initiatives centered around leftist ideology, such as climate change and DEI.
Bikers have demonstrated their disdain for Harley Davidson at this year’s Sturgis festival in South Dakota, where the company appears to be getting the “Bud Light treatment.” Footage from the Sturgis has indicated that bikers have no interest in spending time around the Harley Davidson displays, as evidence of an ongoing boycott.
One person recording the event said, “Guys, I want to give you a look under the Harley Davidson tent. A lot of people have been asking me, Is there really a Harley boycott going on in Sturgis? Well, we wanted to come out here and show you. Remember last year cycle drag showed you the button flies or tent. And unfortunately, it looks likе for for the motor company this year. It may be affecting them.”
They pointed out that almost nobody was interacting with Harley Davidson in their promotional tent. “It looks likе participation is way down under the Harley tent. As for the reason for this boycott, Harley accused of going, quote, unquote woke by some cause of that, not many have entered this booth, at least not today … Will continue to monitor this situation for you … and we’ll see if business picks up at all for Harley Davidson at this rally continues. Attendance is very, very strong, but not here under the Harley tent,” they said.
As Harley Davidson suffers from its pursuit of a woke agenda, its competitors, such as Indian Motorcycle, another prominent American brand, are capitalizing on the opportunity. Robby Starbuck gave an update where Indian has removed any trace of DEI from the company website and is refraining from getting involved in social issues or moving production overseas.
He stated, “All right, I’m here to report to you another win in our war on wokeness. And before, I just want to tell you all I was not paid for this. I did not do a sponsorship with this company, but I need to talk about Indian Motorcycle, which is the first motorcycle company in America.”
Watch the footage from Sturgis below:
