Fans really want to believe the Wendy’s logo has a secret message

Ah, Wendy’s—the US-based burger brand famously fronted by a cheery red-haired girl. Rumors have circulated that there’s an Easter egg hidden in the logo, but Wendy’s has already addressed this conspiracy. Fans believe that Wendy’s collar spells out ‘Mom,’ nodding to the company’s home-cooked roots inspired by the founder’s daughter.

However, a Wendy’s spokesperson denied this, stating, “We are aware of this and find it interesting that it appears our Wendy cameo has ‘mom’ on her ruffled collar. We can assure you it was unintentional.” Despite this, the internet can’t unsee the ‘mom’ in the collar.

This supposed hidden message would make a better story than the Subway logo’s supposed resemblance to the speed of service or Walmart’s ‘spark’ logo representing its idea. Whether intentional or not, the ‘mom’ in Wendy’s collar remains a charming detail for fans.